A simple haircut – A true story of business relationship

A simple haircut – is it really? Perhaps the value of “relationship” marketing can be seen in this story. Let’s face it we all put a lot of faith and confidence in our hairdresser. Primarily to make sure they keep us looking at our best. Also we don’t want them to muck up our appearance by slapdash craftsmanship.  And we definitely don’t want them to ignore or not listen to our requests. For a small amount of time our continued or chosen appearance is in their hands.

About a year back I changed my hairdresser because I was unhappy with what was happening. She was cutting my hair far too short for my liking. It often looked stepped because my hairdresser had taken to using numbered combs on the hair clippers. While this was quicker and easier for her, it was not so good for me. Although she was friendly, I got the impression I was just another customer. Really nothing more than another turn of dollars into the till, just another daily number in her hairdressing business. Just another simple haircut. (more…)