A Simple Haircut – A true story of business relationship

A simple haircut – A true story of business relationship

A simple haircut – is it really? Perhaps the value of “relationship” marketing can be seen in this story. Let’s face it we all put a lot of faith and confidence in our hairdresser. Primarily to make sure they keep us looking at our best. Also we don’t want them to muck up our appearance by slapdash craftsmanship.  And we definitely don’t want them to ignore or not listen to our requests. For a small amount of time our continued or chosen appearance is in their hands.

About a year back I changed my hairdresser because I was unhappy with what was happening. She was cutting my hair far too short for my liking. It often looked stepped because my hairdresser had taken to using numbered combs on the hair clippers. While this was quicker and easier for her, it was not so good for me. Although she was friendly, I got the impression I was just another customer. Really nothing more than another turn of dollars into the till, just another daily number in her hairdressing business. Just another simple haircut. (more…)

Ron and Sue

Good Relationship Marketing starts with HELLO.

Good Relationship Marketing starts with HELLO.  

There has been a lot of buzz lately about building relationships, especially when it comes to marketing and with good reason. Economics and the wise use of our dollar being one of them, especially as some figures I saw recently suggest that it is 90% cheaper to keep a customer than it is to get a new one. Nevertheless, we need new customers to be able to keep hold of and like all of our relationships, it all starts with hello!

Strong, solid relationships also make it easier to interact with our customers and add to our own feeling of self-worth and contribution. This is by no means an undesirable result.

As a relationship marketing specialist, I am most certainly for the development and building of first rate relationships. But please do not lose track of the fact that all of your current relationships started with a ‘hello’.

Starts with HELLO

When we meet a stranger we usually lead with hello. When we’re introduced, we usually respond with hello or some version of it. Most of us, when we answer the phone habitually say hello. From a stranger to our best friend we greet with hello.

Everything worthwhile starts with Hello


Ron and Sue

Grandchildren and Business – A Great Combination.

Grandchildren and Business – isn’t it great when you can have the two together.

One of the great joys in our life is being a Grandparent, we love spending time with our Grandchildren. As we live interstate we don’t see then as often as we would like. One of the advantages of our business is that we can work while travelling, as long as we have a phone and internet connection, we are good to go. This doesn’t mean we are always working; just we can when we want or need to.

Just last week we needed to be in Sydney for a SendOutCards seminar, so of course we took the opportunity to catch up with two of our Grandchildren.  We love being able to combine business with pleasure. We especially love the big hugs we receive when we catch up with them.


Our Grandson always loves our visits and now he is at school he writes our visit on his whiteboard. It’s lovely to know our visits are rated so highly. When we arrive he is always anxiously waiting out the front. One of the things he loves doing is playing board games. He loves to show us his latest game and insists that we play a game with him. Last time we played Pokémon and we are still a bit unsure of the rules.

The only time we could see our Granddaughter on this trip was on the day of her parent teacher interviews. So Sue went along with her mother to the interview. Having three generations represented in her interview impressed the teacher. She said that it was rare to have both a pupil’s mother and grandmother present in the same meeting. Ron went out and did a bit of work, as he thought it may have too overwhelming to have us all present. After the interviews we all went out for dinner. I am sure our granddaughter was very proud to have Grandma as well as Mum sit in on the interviews. It was interesting that now she is in high school there were no big hugs until we were away from the school. Hugging Grandma at school is a bit uncool.


Ron and Sue