Gift Card – Small Business – Why Aren’t You Using This?
Over the last few days I have been noticing some of the ads on TV and many of them are sharing a common theme—they’re saying THANK YOU for doing business with us, and in their case they are doing it with a gift card.
Let’s look at just a few; a health fund will say THANKYOU by giving you a $50.00 gift card for taking out top cover. An insurance company, a $100.00 gift card as a reward for doing business with them. There’s also a funeral service that would similarly love to say thanks in advance for allowing them to bury you.
So, what’s all this saying, why are they doing this? They recognise that people love to be appreciated, that we like to do business with those that acknowledge us! And because of this many of us can be bought, so to speak. Do this for us and we will give you this nice reward.
Now these large corporates are doing this in a way that maybe you and I can’t compete with. Nevertheless we can follow their example and use the principle. I must also admit that I sometimes question their motives. I wonder why they couldn’t just provide a better service and price rather than trying to buy us.
But the truth is this works. We think how nice it is of them to appreciate our business and offer a little gift and thanks. So we deal with them—in droves.
So why don’t we do this in our business?
Given that we are providing excellent value and service, why don’t we copy the principle? We can acknowledge our customers with a thankyou card in the mail. Maybe we could even include a small gift. Perhaps, if we’ve got the margin we could even add one of those gift cards.
Corporate spend a lot of time effort and money on getting their marketing right and capturing a large share of the market place. So if they have it figured out, all we have to do is follow their lead and copy them.
Small business survival in today’s market place requires more than good service and price. It also entails having genuine customer appreciation and solid business relationships. I am sure we can do this better than corporate. We can use a gift card too!
In our case I found SendOutCards to be an excellent way to say THANKYOU to our customers. We can very easily send them a ‘thankyou’ card and even include a gift or a gift card at the same time.
Help your customers deal with you—in droves. You too can show your appreciation to your customers for their business. With SendOutCards, you can easily send a little gift card and your thanks.