Point of Difference – What is it and do you have one?
One of the best marketing strategies you can use—is to do the unexpected!!!
Do you have a memorable and outstanding point of difference?
I was in discussion with a group of small business operators and the subject turned to what we were doing in our businesses to stand out from the crowd – you know that something extra that really sets you apart.
Pricing, exceptional service, on time delivery, value adding and free gifts at time of purchase were all put forward as Point of difference’s, but in reality, isn’t this just what we expect and require from a business transaction. What’s really needed is something to make you exceptional.
A real standout is to do the unexpected – Create a memorable moment in your customers’ life by surprising them with something special; a card on their birthday, or a ‘thankyou’ card for doing business with you. Or what about sending them a double movie pass, or some delicious brownies, or shout them a couple of cups of coffee with a gift card. Best of all is the surprise sent for no particular reason at all. (At least from the customers’ point of view).
You see, what a lot of us call our Point Of Difference is in reality just what our customers are looking for and expecting. The standout, the exceptional, is the business operator who does the unexpected and does it with style. It’s the POD that gets people talking about you, liking you and staying with you!
When it comes to a ‘gratitude marketing tool’ that can help you stand out from the crowd; one that is easy, convenient to use and very low cost, I would have to recommend using a SendOutCards account. And of course I must declare my bias as a SendOutCards distributor, but I can’t think of a better or more economical system for communicating and letting people know they are important to you.