St Patrick’s Day – A Golden Relationship Marketing Opportunity!

“So it’s St Patrick’s Day soon ” I responded. “So what” I added.

“Well Mr. Expert, it’s another golden opportunity to contact your key customers and other important associates in another unexpected way.” I was told in a matter of fact fashion.

OK, she was right, of course. Most people would not be expecting a card in the mail on St Patrick’s day. Actually, very few of them will be getting one. (That is unless you do something about it). What a golden opportunity this is to connect in a personal and meaningful way.

Your act should generate warm and fuzzy feelings in them. Plus another customer now feels a stronger tie and a little better about you. After all, isn’t that what we want to engender in our customers.

The real beauty of an unexpected card is just that. It’s unexpected! We all love being recognized and remembered and that’s why personal greeting cards work so well. Sure we appreciate them, but we have sort of come to expect them. A St Patrick’s Day card, on the other hand, really takes us by surprise and delivers lots of delight. (more…)