St Patrick’s Day – A Golden Relationship Marketing Opportunity!
“So it’s St Patrick’s Day soon ” I responded. “So what” I added.
“Well Mr. Expert, it’s another golden opportunity to contact your key customers and other important associates in another unexpected way.” I was told in a matter of fact fashion.
OK, she was right, of course. Most people would not be expecting a card in the mail on St Patrick’s day. Actually, very few of them will be getting one. (That is unless you do something about it). What a golden opportunity this is to connect in a personal and meaningful way.
Your act should generate warm and fuzzy feelings in them. Plus another customer now feels a stronger tie and a little better about you. After all, isn’t that what we want to engender in our customers.
The real beauty of an unexpected card is just that. It’s unexpected! We all love being recognized and remembered and that’s why personal greeting cards work so well. Sure we appreciate them, but we have sort of come to expect them. A St Patrick’s Day card, on the other hand, really takes us by surprise and delivers lots of delight.
You could put an Irish blessing in the card as part of your message, like this one for example;
“Wishing you a rainbow for sunlight after showers – Miles and miles of Irish smiles for golden happy hours – Shamrocks at your doorway for luck and laughter too, and a host of friends that never ends each day your whole life through!”
I can’t help but remind you at this time that the quickest, easiest and most cost effective way to do this is with a SendOutCards account.
But even without an account, this is too good an opportunity for you to miss. If you are serious about building great relationships with your valuable customers and contacts, get down to your local card shop and start filling them in now.Ron and Sue