Dan the lady’s man – a modern day lesson in Old Fashioned marketing

Televisions daily dose of morning drivel can from time to time reveal a true old fashioned marketing gem. Dan, a real person lives in New York (immediately the thought comes into my head “it could only happen in America”) and after the breakup of his last serious relationship he had spent two and a half years in the wilderness, so to speak.

During this time he wasn’t idle, he worked social media quite hard, especially Facebook and Instagram, to connect and hook up with women in his search for Miss Right. During his two and a half years he managed to make a handful of successful dates, but nothing that looked like developing into a relationship.

He had been told that posting on social media was the way to go. Apparently, this was the modern and best way to connect with people. Over this time he had also been noticing those old fashioned finger strip notices trying to sell something with a photo and cut strips with a contact phone number pasted on poles around town. Recognising that many had several to all of their fingers missing, he made a connection and got an idea.

With nothing to lose, he thought he would give this old fashioned marketing method a try. (more…)