Taking on Big Corporate with Relationship Marketing 

Most business people find it futile to take on big corporate. But there is a way to do it. That way is with the service you provide and the relationship you develop with you customers. 

Big corporate can outspend you on every front. Likewise, they can undercut your prices until you surrender or go out of business. Big corporate can also keep on spending on advertising long after your bank account ran out. Furthermore, they have deep pockets to bribe and woo customers into doing business with them. And they do!

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Unfortunately for them, there is one area they find very difficult to compete in and that’s real personal service. Most of their staff are just there to collect a pay packet. Besides which they have no personal invested in the business. Nor do they care too much about providing exceptional service and relating to the big corporate customers. Their staff are not at all into establishing ongoing relationships.

But if you’re smart and genuine, they find it very hard, if not impossible to outdo you in personal service with a sincere expression of appreciation and gratitude. You can foil their attempts to corner the market by establishing solid personal relationships with your customers. 

Even your contemporary’s may find it difficult to outdo you. It is difficult to compete against a business that has totally partnered themselves with their customers. Especially when it is with outstanding service, value and gratitude, which is openly and genuinely expressed. 

What does your mission statement say about these three important areas? Service – Gratitude – Relationship. And if they’re not properly and positively stated, what are you going to do about it? More importantly, are you living it? Is it really what you and your business is about? 

Remember. “Goodwill, loyalty, referrals and repeat business are all dependent upon the level of service, appreciation, gratitude and the relationships you engender.”

We are more than willing to share our knowledge about the number one Relationship Marketing tool available to business. Contact us if you would like to know more.

Emails and Greeting Cards can work together.

Emails and Greeting Cards can work together and in fact, combined they can deliver double the value.

I know I have been banging on about sending physical “thank-you cards” through the post to express your gratitude. Plus the importance of sending your customers other greeting cards, like birthday and Christmas cards in the mail. It lets them know in a very personal and meaningful way that you care about them and consider them to be very important to you.

I really believe you can’t beat SendOutCards for its personal touch. Nor for its efficiency and economy. Nevertheless, you can use Email to deliver your message as well. Combined, emails and greeting cards make an awesome method of communicating.

Maybe some of your customers have only supplied an email address. They, of course are just as deserving of your gratitude and receiving a simulated card, via Email. One of the beauties of sending a physical card is that you can also include a real gift. However, you can still add a pseudo gift to your Email greeting while you’re at it. Something like a virtual bunch of flowers, a piece of poetry, or a singing message could fulfil this.

Best of all would be to combine these two systems, Emails and Greeting Cards to deliver your good wishes. An email and a greeting card sent at the same time will be doubly effective. If there is enough value in the transaction, you could add a real or physical gift to fully express your gratitude.

With SendOutCards you can select from a vast array of gifts and gift cards. It can be included with your card and sent at the same time. If you are using Email, you can send a real gift separately through the mail.

Sending cards and emails is a vital component of effective Relationship Marketing. Contact us now and let us show you what can be accomplished. 

St Patrick’s Day – A Golden Relationship Marketing Opportunity!

“So it’s St Patrick’s Day soon ” I responded. “So what” I added.

“Well Mr. Expert, it’s another golden opportunity to contact your key customers and other important associates in another unexpected way.” I was told in a matter of fact fashion.

OK, she was right, of course. Most people would not be expecting a card in the mail on St Patrick’s day. Actually, very few of them will be getting one. (That is unless you do something about it). What a golden opportunity this is to connect in a personal and meaningful way.

Your act should generate warm and fuzzy feelings in them. Plus another customer now feels a stronger tie and a little better about you. After all, isn’t that what we want to engender in our customers.

The real beauty of an unexpected card is just that. It’s unexpected! We all love being recognized and remembered and that’s why personal greeting cards work so well. Sure we appreciate them, but we have sort of come to expect them. A St Patrick’s Day card, on the other hand, really takes us by surprise and delivers lots of delight. (more…)