Thank You Cards in Business – do you use them?

April 26, 2015 in Relationship Marketing / Thank You Cards by RonSue

Thank You Cards

Something for you to ponder; why do customers leave?

According to a customer retention survey conducted in the nineties, an important piece of information comes to light. A fact that is often at odds with our usual way of thinking and seeing things. You see our typical view is that our customers have left us because they got a better deal or a better price – when sadly the reason is that they just felt like we didn’t really care!

The statistics of this survey reveal that 20% leave for a physical reason, like death, or moving out of the area, or no longer having a requirement for the product or service and other similar reasons. Well conditions really. It’s nigh on to impossible to do anything with this lot!

10% leave for no particular reason; perhaps it’s ‘greener pastures’ syndrome.

3%, that’s right, just 3%, did leave for a better price! And what’s more they always will!

68% left because from their point of view, you didn’t care!

Now you can argue all you like about how you do care, the service you provide, your great price, and your customer relations and so on. But have you ever taken that extra step and told them how much you appreciate having them as your customer and what they really mean to you?

You can reverse that 67% by letting them know you care.

This is where expressed Appreciation or Gratitude in your marketing mix plays such a crucial role. But it needs to be done in an effective manner and the most effective and cost efficient way to do this is in the form of a Send Out Cards Thank You card. But realistically, any off the self card or a written letter, will still get the job done.

The important part is to take action – let them know you care and that they are important to you – say Thank You.

Ron and Sue

Thank You – Just Good Manners

April 3, 2015 in Thank You Cards tagged Relationship Marketing / Relationship Marketing Made Easy / Thank You by RonSue

Imagine, you have just done a favour for someone and you made it clear you didn’t want anything in return. So the person takes you at your word and doesn’t do anything, zilch, nada, nothing at all, not even a ‘thank you’. You did mean to convey that you weren’t expecting a reward, but you still would have appreciated and expected at least an acknowledgement, or a word of thanks. I guess I could say you are not real impressed!

This little experience has ended on a sour note, when it should have been smiles all round. Please make sure you are never the cause of this yourself and ensure you always express your gratitude.

This reminds me of that add on TV for “Family Favourites” chocolates or “the thing you bring when your asked not to bring a thing.” – You know it’s the right thing to bring an unexpected something, especially if you don’t want to feel awkward and out of place.

Don’t ever let yourself get into this position, of being the “ungrateful so and so”. Make sure you always acknowledge people and the things they do for you. More often than not a simple, spoken “Thank You” will be all that’s needed, and you can imagine the difference it would have made in our scenario above.

Like the TV add, the “perfect thing” when it’s not expected is a printed card with a few well chosen words written within, just like the ones you can send with SendOutCards. And if it was a big favour, or you want to impress your gratitude, add a gift, like some of the most delicious brownies you have ever tasted.

Ron and Sue