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Old Fashioned Marketing – Dan the lady’s man.

Dan the lady’s man – a modern day lesson in Old Fashioned marketing

Televisions daily dose of morning drivel can from time to time reveal a true old fashioned marketing gem. Dan, a real person lives in New York (immediately the thought comes into my head “it could only happen in America”) and after the breakup of his last serious relationship he had spent two and a half years in the wilderness, so to speak.

During this time he wasn’t idle, he worked social media quite hard, especially Facebook and Instagram, to connect and hook up with women in his search for Miss Right. During his two and a half years he managed to make a handful of successful dates, but nothing that looked like developing into a relationship.

Old Fashioned Marketing

He had been told that posting on social media was the way to go. Apparently, this was the modern and best way to connect with people. Over this time he had also been noticing those old fashioned finger strip notices trying to sell something with a photo and cut strips with a contact phone number pasted on poles around town. Recognising that many had several to all of their fingers missing, he made a connection and got an idea.

With nothing to lose, he thought he would give this old fashioned marketing method a try. (more…)

Ron and Sue

St Patrick’s Day – A Golden Relationship Marketing Opportunity!

St Patrick’s Day – A Golden Relationship Marketing Opportunity!

“So it’s St Patrick’s Day soon ” I responded. “So what” I added.

“Well Mr. Expert, it’s another golden opportunity to contact your key customers and other important associates in another unexpected way.” I was told in a matter of fact fashion.

OK, she was right, of course. Most people would not be expecting a card in the mail on St Patrick’s day. Actually, very few of them will be getting one. (That is unless you do something about it). What a golden opportunity this is to connect in a personal and meaningful way.

St Patrick's Day

Your act should generate warm and fuzzy feelings in them. Plus another customer now feels a stronger tie and a little better about you. After all, isn’t that what we want to engender in our customers.

The real beauty of an unexpected card is just that. It’s unexpected! We all love being recognized and remembered and that’s why personal greeting cards work so well. Sure we appreciate them, but we have sort of come to expect them. A St Patrick’s Day card, on the other hand, really takes us by surprise and delivers lots of delight. (more…)

Ron and Sue

Phone Habits Can Make or Break Your Business.

Phone Habits Can Make or Break Your Business.

Are your phone habits destroying your business? Have you even considered how important they are?

The other day we wanted some goods. It really was time for us to upgrade and we needed to get it done soon. We phoned for a quote. So far so good, we were answered with good phone habits. The woman on the end of the phone was polite and attentive. Answered our questions succinctly and asked us for enough information to know exactly what we wanted and to set an appointment…Full marks.

A couple of days later and we’re at home looking at samples and doing the measure and quote thing. It was really more about making the proper selection as we were ready to buy. A personable and knowledgeable salesman was doing a great job, until… Until what, you might ask? His bad phone habits set in. Any good salesman would recognise that he has a sale right in front of him. But our man decided he had to take three calls from potential clients. Then he decides he had better ring the office. Not to clarify anything for us, no he needed info for one of his possibilities.

phone habits

(more…)

Ron and Sue