Is Gratitude Important to success?

I am currently reading a book all about Gratitude. It has a simple title “Gratitude” however it shares several authors, all women and I suspect it was written with women as its prime audience. I am about three quarters of the way through and thoroughly enjoying every word of it. Each of them contributes to each chapter by taking look at different ways of applying gratitude and the difference it has made in their lives and by extension how it affects our lives and outcomes.

In all of their stories, built on their real life experiences there is the compelling theme that the degree of your gratitude determines the extent to which your life works for the best. Not surprisingly, reducing our level of gratitude seems to carry us in the opposite direction.

Even in the hard times, it is worthwhile seeking out some little thing to be grateful for. For it seems that this very act has a way of blossoming, bringing in some light and a more positive outlook that leads to a better outcome. Life begins to work again.

Throughout my business career I have made it a point to do my best to live with gratitude, not only in the good times, but also during the hard times. During my time as a sales trainer and currently as a marketing consultant, I have valued the virtues of gratitude and its contribution to success.

Gratitude is an extension of the golden rule and is governed by the law of cause and effect, meaning the more you give it out – the more you get an equivalent in return.

Gratitude, deeply felt and expressed has a magic quality of bringing more joy into your life and business activities. It contributes to and builds your self-worth. It generally increases your profit.

What a marvellous way to run a business! In fact nearly all of the great sales trainers and marketing and business consultants have expressed the need for gratitude in running any successful enterprise. They have encouraged the use of thank-you notes and cards and other means to actively convey your gratitude.

A study of the great men and women of business and society will reveal a deep level of gratitude in their lives and a desire to make it known.

So, Is Gratitude Important to success? I’ll let you be the judge.