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Travel – Being a tourist in our own backyard.

 in Travel / Uncategorized by

Travel – Being a tourist in our own backyard.

Travel is one of the things we love to do but sometimes like everyone we forget to look close to home. For many years we have seen highlights of the Jumpers and Jazz Festival in Warwick, a town about 90 mins travel from our place. Every year we say ” we should go to that”. Well this year we did and had a fantastic time.

What is Jumpers and Jazz?  The festival was initially created as a positive community response to a major CBD streetscaping project of Warwick by the local council. It was a fun way to bring in tourists and increase particapation in the arts. Now lots of groups create some beautiful trees in the main street.

Travel

As well as all the amazing trees, they have lots of Jazz performers up and down the street. On the weekends there are a couple of stages set up with performances most of the day.

Travel

Everyone can join in the fun with a full programme including many classes where you can try all sorts of craft. One of the many activities available was the heritage train rides. Ron has always loved trains especially the old ones so this was a must do on our travel list. The only one with tickets available was on the Friday night. We started with drinks and nibbles on the station platform and watched as the train arrived at the station. Once on board we settled in for a ride to Hendon and back, about 90 mins. While enjoying the ride we were entertained by a couple of singers playing some great music. We also had one of the volunteers telling us all the highlights and about the trains history.

Rail Travel

 

 

 

Ron and Sue

A Simple Haircut – A true story of business relationship

 in Business / Relationship Marketing / Uncategorized by

A simple haircut – A true story of business relationship

A simple haircut – is it really? Perhaps the value of “relationship” marketing can be seen in this story. Let’s face it we all put a lot of faith and confidence in our hairdresser. Primarily to make sure they keep us looking at our best. Also we don’t want them to muck up our appearance by slapdash craftsmanship.  And we definitely don’t want them to ignore or not listen to our requests. For a small amount of time our continued or chosen appearance is in their hands.

About a year back I changed my hairdresser because I was unhappy with what was happening. She was cutting my hair far too short for my liking. It often looked stepped because my hairdresser had taken to using numbered combs on the hair clippers. While this was quicker and easier for her, it was not so good for me. Although she was friendly, I got the impression I was just another customer. Really nothing more than another turn of dollars into the till, just another daily number in her hairdressing business. Just another simple haircut. (more…)

Ron and Sue

Good Relationship Marketing starts with HELLO.

 in Relationship Marketing / Uncategorized by

Good Relationship Marketing starts with HELLO.  

There has been a lot of buzz lately about building relationships, especially when it comes to marketing and with good reason. Economics and the wise use of our dollar being one of them, especially as some figures I saw recently suggest that it is 90% cheaper to keep a customer than it is to get a new one. Nevertheless, we need new customers to be able to keep hold of and like all of our relationships, it all starts with hello!

Strong, solid relationships also make it easier to interact with our customers and add to our own feeling of self-worth and contribution. This is by no means an undesirable result.

As a relationship marketing specialist, I am most certainly for the development and building of first rate relationships. But please do not lose track of the fact that all of your current relationships started with a ‘hello’.

Starts with HELLO

When we meet a stranger we usually lead with hello. When we’re introduced, we usually respond with hello or some version of it. Most of us, when we answer the phone habitually say hello. From a stranger to our best friend we greet with hello.

Everything worthwhile starts with Hello

(more…)

Ron and Sue