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Good Relationship Marketing starts with HELLO.

Good Relationship Marketing starts with HELLO.  

There has been a lot of buzz lately about building relationships, especially when it comes to marketing and with good reason. Economics and the wise use of our dollar being one of them, especially as some figures I saw recently suggest that it is 90% cheaper to keep a customer than it is to get a new one. Nevertheless, we need new customers to be able to keep hold of and like all of our relationships, it all starts with hello!

Strong, solid relationships also make it easier to interact with our customers and add to our own feeling of self-worth and contribution. This is by no means an undesirable result.

As a relationship marketing specialist, I am most certainly for the development and building of first rate relationships. But please do not lose track of the fact that all of your current relationships started with a ‘hello’.

Starts with HELLO

When we meet a stranger we usually lead with hello. When we’re introduced, we usually respond with hello or some version of it. Most of us, when we answer the phone habitually say hello. From a stranger to our best friend we greet with hello.

Everything worthwhile starts with Hello

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Ron and Sue

Grandchildren and Business – A Great Combination.

Grandchildren and Business – isn’t it great when you can have the two together.

One of the great joys in our life is being a Grandparent, we love spending time with our Grandchildren. As we live interstate we don’t see then as often as we would like. One of the advantages of our business is that we can work while travelling, as long as we have a phone and internet connection, we are good to go. This doesn’t mean we are always working; just we can when we want or need to.

Just last week we needed to be in Sydney for a SendOutCards seminar, so of course we took the opportunity to catch up with two of our Grandchildren.  We love being able to combine business with pleasure. We especially love the big hugs we receive when we catch up with them.

grandchildren

Our Grandson always loves our visits and now he is at school he writes our visit on his whiteboard. It’s lovely to know our visits are rated so highly. When we arrive he is always anxiously waiting out the front. One of the things he loves doing is playing board games. He loves to show us his latest game and insists that we play a game with him. Last time we played Pokémon and we are still a bit unsure of the rules.

The only time we could see our Granddaughter on this trip was on the day of her parent teacher interviews. So Sue went along with her mother to the interview. Having three generations represented in her interview impressed the teacher. She said that it was rare to have both a pupil’s mother and grandmother present in the same meeting. Ron went out and did a bit of work, as he thought it may have too overwhelming to have us all present. After the interviews we all went out for dinner. I am sure our granddaughter was very proud to have Grandma as well as Mum sit in on the interviews. It was interesting that now she is in high school there were no big hugs until we were away from the school. Hugging Grandma at school is a bit uncool.

 

Ron and Sue

Being On The Receiving End of SendOutCards.

Being On The Receiving End of SendOutCards.

Today we were on the receiving end of SendOutCards. We got a ‘thank you’ card in the mail. Like most people who get one, we were not expecting it. It was sent from one of our customers to let us know how much he valued and appreciated what we do. In his message, he said that the little extras we include have not gone unnoticed. Especially the thank you card we sent to him after his last transaction with us.

The Receiving End of SendOutCards

We’ve got to tell you, being on the receiving end of SendOutCards, really makes you feel great – appreciated – important even! It’s even a little humbling. The surprise brings delight into your life.

If our customers experience even half of what this little card and the initiative of our customer has made us feel… well it’s a pretty awesome experience.

Take Your Business And Personal Relations To Another Level.

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Ron and Sue